Crafting a pulsing, rapid-fire rap style from his hip-hop and electronic influences, Barcelona-born Morad emerged on the Spanish rap scene during the late 2010s, using his relentless flow to keep pace with his dancefloor-inspired productions. A rapid rise to fame during the 2020s saw him top the Spanish Promusicae charts twice in 2021, first with the Bizarrap collaboration "Morad: BZRP Music Sessions #47" and then solo with the single "Pelele." After a nomination for Best Urban Album at the Premios Odeón, he moved into 2022 with collaborative EP Capítulo, Vol. 1 (alongside Beny Jr and Kyb), released amid a string of individual singles and feature appearances.