A singer and rapper from Korea, BLOO debuted his club-friendly, hook-heavy hip-hop on the Downtown Baby EP in 2017, eventually topping the South Korean singles chart with the title track. Following collaborations with the likes of Nafla and Loopy -- some of those as part of the MKIT RAIN collective -- his third EP, 2019's It's Not Love I'm Just Drunk became his third straight release to land in the Top 50. He released the single "Bloo Story" in 2021.