Pop, Pop, Pop!

Pop is no longer the formulaic genre it once was—increasingly, left-field artists are exploring colourful melodies and dance beats, embracing a pop aesthetic. Grimes takes a maximalist, mystical approach with layered synths and drums while SOPHIE storms the dance floor with sounds manipulated into new, neon forms. Others like Tame Impala and Mac Demarco toy with retro rock in a shiny pop package.