Alexandria-born Moustafa Amar took on the ‘90s Arabic pop world after bringing his luscious vocals to the Cairo club scene. His earliest efforts were delightful exercises in pop simplicity—trilling keyboard lines, stark digital beats and Amar's own echo-drenched tenor, all supporting infectious melodies that were leavened with Western pop quotations yet unmistakably of the Egyptian tradition. His mature style has retained those Arabic vestiges even as he embraced Western sounds, enhancing suave ballads with an adult-contemporary croon and synth backing that grows ever more lush.