Kendrick Lamar vs. Macklemore

Kendrick Lamar and Macklemore burst into national fame more or less simultaneously in the fall of 2012 after years of paying their dues, with platinum albums that later faced off at the GRAMMYⓇs. Despite different perspectives, with Lamar surviving growing up in Compton and Macklemore a recovering addict from Seattle, both brought new strains of conscious rap to the mainstream.