Dubbed the “Queen of Korean Pop”, BoA played a central role in pioneering sleek K-pop sounds and spreading hallyu with her R&B-tinged tunes. Her mix of whirlwind pop and sky-high ballads made her a superstar in her home country and throughout Asia, including in Japan. BoA has always been able to keep in rhythm with sonic trends, and is capable of bubbly electro-pop alongside her bread-and-butter sound.