Austin, Texas trio Pure X play languid, dreamy, noise pop that floats on a raft of thick, distorted guitar sounds, carried along by a current of simple but determined rhythms. Aligning themselves with the like-minded bands on Austin's Light Lodge Records label, Pure X began releasing a steady stream of 7" and cassette releases; their favored recording technique was to cut everything live to tape, with no overdubs and minimal editing. After receiving encouraging reviews for their initial releases and live shows, Pure X came to the attention of Acephale Records, who released the band's first full-length album, Pleasure, in the summer of 2011. ~ Mark Deming