Growing requires adapting to the times but also knowing when to lean into personal strengths. By 2013, all five members of J-pop outfit ARASHI turned 30. They had spent their twenties working to establish themselves as the 21st century’s most successful Japanese group thanks to the wild commercial success of singles like 2007’s “Love so Sweet” and albums like 2010’s Boku No Miteiru Fuukei and 2012’s Popcorn. Now, the quintet was entering a new era, and its 12th full-length, LOVE, reflected this with fresh musical ideas while reminding listeners of its strong suit—singing emotionally about the album’s namesake feeling.