DDG

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About DDG

Much like that of other Gen-Zers, DDG's internet-breaking music is an extension of his well-established social-media presence. Darryl Dwayne Granberry Jr. was born in 1997 in Pontiac, Michigan, a city whose rap history was based on underground traditionalist hip-hop. Valedictorian honours in school earned him a university scholarship, but he did most of his learning outside the classroom: he became a prominent YouTuber, posting viral vlogs and skits that garnered him a loyal fanbase and gave him the confidence to consider other endeavours. DDG eventually dropped out of school to move to Hollywood after making upwards of $30,000 per month online. When videos of his freestyles and a playful Lil Yachty diss began to rack up views, he abandoned his early interest in acting to pursue music full-time. His exuberant 2017 song "Givenchy" and the get-money anthem "Lettuce" with Famous Dex not only showcased his penchant for catchy cadences and turn-up tunes but also helped him earn his spot in rap. After the indie release of his 2018 album, Take Me Serious—titled to signify that his music wasn't a fly-by-night endeavour—he landed a deal with Epic Records. The following year, on his major-label debut, VALEDICTORIAN, he introduced new talents: "PUSH" interpolates Salt-N-Pepa's classic "Push It" for a minimal, bass-heavy dance number, while "HOLD UP" finds him Auto-Tune-crooning with fellow YouTuber-turned-artist Queen Naija. While DDG has years of artistic experimentation ahead, it’s proven that his legion of fans will grow with him—whether he’s sharing on screens or blaring from speakers.

HOMETOWN
Pontiac, MI, United States
BORN
10 October 1997
GENRE
Hip-Hop/Rap
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