Editors' Notes Balmain—the global luxury brand led by creative director Olivier Rousteing—and Apple Music are joining forces to launch Signature, a one-of-a-kind destination that fuses music and fashion. The centrepiece of it all is the Signature playlist, born from Balmain’s DNA: bold, maximalist and effortlessly blending disparate eras and styles. Curated by Rousteing and Apple Music’s editors and grounded in themes of identity, empowerment and belonging, the playlist is being launched with the highly anticipated Balmain Spring/Summer 2021 fashion show in Paris, which features a collection of new designs entirely inspired by music. The Signature playlist, which features iconic artists like Depeche Mode, The Weeknd and many more, will serve as Balmain’s go-to soundtrack—on the runway, on its digital platforms and in its stores around the world—and will be updated regularly around Balmain’s Signature moments.

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